ASEAN Image Bank

Copyright-Free Pictorial Health Warnings

In collaboration with ASEAN Focal Points on Tobacco Control (AFPTC), SEATCA has established a copyright-free pictorial health warning (PHW) image sharing mechanism.  It aims to be a one-top center of copyright-free regional images as well as to minimize the administrative processes that each country would have to go through in obtaining official permission of copyright-free PHWs from country of origin.  This marks one of the first ASEAN regional collaboration initiatives to strengthen and advance tobacco control policy in the region, specifically for Article 11 (Packaging and Labelling of Tobacco Products) of the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC).

Under this partnership, SEATCA

• Provides technical assistance to countries on development and implementation of PHWs policies.
• Facilitates access to high-resolution and copyright-free PHW images from Brunei, Singapore, Thailand and other ASEAN countries.
• Provides sample cigarette packs from the ASEAN region for advocacy purposes.

Procedure to request for copyright-free use of images: 

Request should be sent to SEATCA focal point yenlian@seatca.org

1. Intended use of image requested is determined (for advocacy or official use as PHW).

2. For advocacy: SEATCA will inform country of origin of the request and, provides sample of image(s) to the requesting party.

3. For official use:

1. SEATCA will inform country of origin of the request.
2. SEATCA will facilitate the signing of the copyright-free use agreement between country of origin and requesting party OR the issuance of permission letter by country of origin.
3. SEATCA in collaboration with country will provide the high resolution image(s) to the requesting party.

Flowchart of Pictorial Health Warning (PHW) Image Sharing Mechanism