ASEAN Image Bank


Copyright-Free Pictorial Health Warnings

In collaboration with ASEAN Focal Points on Tobacco Control (AFPTC), SEATCA has established a copyright-free pictorial health warning (PHW) image sharing mechanism.  It aims to be a one-stop center of copyright-free regional PHW images as well as to minimize the administrative processes that each country would have to go through in obtaining official permission of copyright-free PHWs from country of origin.  This marks one of the first ASEAN regional collaboration initiatives to strengthen and advance tobacco control policy in the region, specifically for Article 11 (Packaging and Labelling of Tobacco Products) of the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC).

Under this partnership, SEATCA

  • Provides technical assistance to countries on the development and implementation of PHWs and standardized tobacco packaging policies.
  • Facilitates access to high-resolution and copyright-free PHW images from ASEAN countries.
  • Provides sample cigarette packs from the ASEAN region for advocacy purposes.


These are collections of pictorial health warnings images in ASEAN countries. To download, simply click on the country flag and then right-click on the picture to save. 

Brunei256 Indonesia256 Malaysia256
Philippines256 Singapore256 Thailand256 Vietnam256

Procedure to request for copyright-free use of images: 

Request should be sent to SEATCA focal point

1. Intended use of image requested is determined (for advocacy or official use as PHW).

2. For advocacy:

Please download the PHW image by clicking on the country flag and then right-clicking on the picture to save. High-resolution pictorial health warning images are available upon request.

3. For official use:

1) SEATCA will identify the country of origin of each PHW image requested and provide the requester with the contact details for the official letter of request (from requesting country/party) to be sent to the country of origin of the PHW image(s) ii. SEATCA, in collaboration with the country of origin, will provide the high-resolution image(s) to the requesting country/party.

2) Please replace the PHWs from the image bank with only non-high-res versions available for download (please copy the PHW images from each country’s law/regulations. You can start country by country to avoid mistakes. (At the moment, some PHW images are high-resolution and not consistent, Yul would like them to be all non-high-resolution).

3) Please delete the flow chart and the text below it For further inquiries, please contact SEATCA co-ordinator, as it’s not applicable anymore


Flowchart of Pictorial Health Warning (PHW) Image Sharing Mechanism 

Screen Shot 2557-01-22 at 9.48.04 AM

For further inquiries, please contact SEATCA co-ordinator,