Global overview on standardized tobacco packaging implementation
Globally, there are at least 44 countries and territories moving forward with standardized packaging, with 28 countries having adopted the measure following Australia’s lead (in 2012), 3* having it in practice and 14 other countries in varying stages of introducing standardized packaging laws. In the ASEAN region, Thailand and Singapore are the first two countries that have legislated standardized packaging. The standardized packaging law has been in force since 10 September 2019 (in Thailand) and 1 July 2020 (in Singapore). Myanmar is the third ASEAN country to adopt standardized packaging after the passage of standardized packaging notification on 12 October 2021. It will take effect after 180 days (on 10 April 2022) with a 3-month (90 days) full phase-out of old cigarette stocks by July 2022. However, the implementation of standardized packaging is delayed to 21 October 2025 due to strong tobacco industry interference. Lao PDR ranked the fourth ASEAN country to introduce standardized packaging effective by 5 December 2024, with a six-month transition period. After the tobacco industry failed to comply with the 1 March 2025 extended deadline, the Ministry of Health issued a final notice requiring compliance by 15 August 2025.
Standardized Tobacco Packaging in ASEAN
* Standardized packaging has been implemented in practice in 3 countries where packages are imported from a country with plain packaging – Monaco (from France), Cook Islands (from New Zealand), and Niue (from Australia).
Standardized/Plain tobacco packaging – Summary of implementation dates at manufacturer and retailer levels
| Country | Manufacturer level | Retail level |
| Australia | 1 October 2012 | 1 December 2012 |
| France | 20 May 2016 | 1 January 2017 |
| United Kingdom | 20 May 2016 | 20 May 2017 |
| Norway | 1 July 2017 | 1 July 2018 |
| Ireland | 30 September 2017 | 30 September 2018 |
| New Zealand | 14 March 2018 | 6 June 2018 |
| Saudi Arabia | 23 August 2019 | 1 January 2020 |
| Thailand | 10 September 2019 | 8 December 2019 |
| Canada | 9 November 2019 | 7 February 2020 |
| Turkey | 5 December 2019 | 5 January 2020 |
| Uruguay | 21 December 2019 | 21 December 2019 |
| Slovenia | 1 January 2020 | 1 January 2020 |
| Belgium | 1 January 2020 | 1 January 2021 |
| Israel | 8 January 2020 | 8 January 2020 |
| Singapore | 1 July 2020 | 1 July 2020 |
| Netherlands | 1 October 2020 | 1 October 2021 |
| Denmark | 1 July 2021 | 1 April 2022 |
| Guernsey | 31 July 2021 | 31 July 2022 |
| Hungary* | 1 January 2022 | 1 January 2022 |
| Jersey | 1 January 2022 | 31 July 2022 |
| Finland | 1 May 2023 | 1 May 2023 |
| Mauritius | 31 May 2023 | 31 May 2023 |
| Oman | 4 April 2024 | 4 July 2024 |
| Georgia | 1 March 2025 | 1 April 2025 |
| Lao PDR | 15 August 2025 | 15 August 2025 |
| Myanmar | 20 October 2025 | 20 October 2025 |
| Iceland | 1 May 2027 | 1 May 2027 |
| Syria | 25 June 2027 | 25 June 2027 |
*In Hungary, plain packaging is required for new brands from 20 August 2016.
References:
Canadian Cancer Society. (2025). Cigarette Package Health Warnings: International Status Report, Ninth Edition, October 2025.
S. Korea: HTP with PHW
(KT&G’s Lil hybrid heat stick – Miix)
Photo credit: National Tobacco Control Center, Republic of Korea.
S. Korea: ENDS with PHW
(Juul)
Photo credit: Angtyu. “Juul has officially launched here in Korea”. Reddit. https://www.reddit.com/r/juul/comments/bseeyo/juul_has_officially_launched_here_in_korea
S. Korea: ENDS with PHW
Source: Ministry of Health and Welfare. (2020). The 3rd Manual for Marking the Warning Picture and Phrases on Packaging of Tobacco. National Tobacco Control Center, Ministry of Health and Welfare, South Korea.







