Global overview on standardized tobacco packaging implementation

Globally, there are at least 44 countries and territories moving forward with standardized packaging, with 28 countries having adopted the measure following Australia’s lead (in 2012), 3* having it in practice and 14 other countries in varying stages of introducing standardized packaging laws. In the ASEAN region, Thailand and Singapore are the first two countries that have legislated standardized packaging. The standardized packaging law has been in force since 10 September 2019 (in Thailand) and 1 July 2020 (in Singapore). Myanmar is the third ASEAN country to adopt standardized packaging after the passage of standardized packaging notification on 12 October 2021. It will take effect after 180 days (on 10 April 2022) with a 3-month (90 days) full phase-out of old cigarette stocks by July 2022. However, the implementation of standardized packaging is delayed to 21 October 2025 due to strong tobacco industry interference. Lao PDR ranked the fourth ASEAN country to introduce standardized packaging effective by 5 December 2024, with a six-month transition period. After the tobacco industry failed to comply with the 1 March 2025 extended deadline, the Ministry of Health issued a final notice requiring compliance by 15 August 2025.

Standardized Tobacco Packaging in ASEAN

Thailand
10 Sept 2019

Singapore
1 Jul 2020

Myanmar
21 Oct 2025

Lao PDR
15 Aug 2025

* Standardized packaging has been implemented in practice in 3 countries where packages are imported from a country with plain packaging – Monaco (from France), Cook Islands (from New Zealand), and Niue (from Australia).  

Standardized/Plain tobacco packaging – Summary of implementation dates at manufacturer and retailer levels 

CountryManufacturer levelRetail level
Australia1 October 20121 December 2012
France20 May 20161 January 2017
United Kingdom20 May 201620 May 2017
Norway1 July 20171 July 2018
Ireland 30 September 201730 September 2018
New Zealand14 March 20186 June 2018
Saudi Arabia23 August 20191 January 2020
Thailand10 September 20198 December 2019
Canada9 November 20197 February 2020
Turkey 5 December 20195 January 2020
Uruguay21 December 201921 December 2019
Slovenia1 January 20201 January 2020
Belgium1 January 20201 January 2021
Israel8 January 20208 January 2020
Singapore1 July 20201 July 2020
Netherlands1 October 20201 October 2021
Denmark1 July 20211 April 2022
Guernsey31 July 202131 July 2022
Hungary*1 January 20221 January 2022
Jersey 1 January 202231 July 2022
Finland 1 May 20231 May 2023
Mauritius 31 May 202331 May 2023
Oman4 April 20244 July 2024
Georgia1 March 20251 April 2025
Lao PDR15 August 202515 August 2025
Myanmar20 October 202520 October 2025
Iceland 1 May 20271 May 2027
Syria25 June 202725 June 2027

*In Hungary, plain packaging is required for new brands from 20 August 2016.

References:
Canadian Cancer Society. (2025). Cigarette Package Health Warnings: International Status Report, Ninth Edition, October 2025.

Standardized packaging applied to heated tobacco products in New Zealand

Israel: ENDS and HTP in standardized packaging 

(JUUL and IQOS heat stick – Heets)

Juul
Before and after standardised packaging
E-liquid 
Standardised packaging

Heets heatsticks for IQOS
(Photo credit: FCA) 

 

Malaysia: HTP with PHW
(BAT’s Glo heat stick – Neo)

Neo heat sticks sold in different flavours

(Photo credit: Ministry of Health, Malaysia)

Philippines: ENDS and HTP with PHW

PMI’s IQOS heat stick – Heets

Front

Back

E-liquid – Menthol flavour

S. Korea: HTP with PHW
(KT&G’s Lil hybrid heat stick – Miix)

Photo credit: National Tobacco Control Center, Republic of Korea.

S. Korea: ENDS with PHW
(Juul)

Korea ENDS juul

Photo credit: Angtyu. “Juul has officially launched here in Korea”. Reddit. https://www.reddit.com/r/juul/comments/bseeyo/juul_has_officially_launched_here_in_korea

S. Korea: ENDS with PHW

Source: Ministry of Health and Welfare. (2020). The 3rd Manual for Marking the Warning Picture and Phrases on Packaging of Tobacco. National Tobacco Control Center, Ministry of Health and Welfare, South Korea.

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