Global Overview

Global overview on standardized tobacco packaging implementation

As of October 2021, more than 30 countries and territories are moving forward with standardized packaging, with 21 countries having adopted the measure following Australia’s lead (in 2012), 3* having it in practice and 14 other countries in varying stages of introducing standardized packaging laws. In the ASEAN region, Thailand and Singapore are the first two countries that have legislated standardized packaging. The standardized packaging law has been in force since 10 September 2019 (in Thailand) and 1 July 2020 (in Singapore). Myanmar is the third Asian country to adopt standardized packaging after the passage of standardized packaging notification on 12 October 2021. It will take effect after 180 days (on 10 April 2022) with a 3-month (90 days) full phase-out of old cigarette stocks by July 2022. However, the implementation of standardized packaging is delayed to 1 January 2023 due to strong tobacco industry interference. 

Standardized Packaging in ASEAN

Thailand
10 Sept 2019
Singapore
1 Jul 2020
Myanmar
1 Jan 2023

* Standardized packaging has been implemented in practice in 3 countries where packages are imported from a country with plain packaging – Monaco (from France), Cook Islands (from New Zealand), and Niue (from Australia).  

Summary of implementation dates at manufacturers and retailers level

 

Country

Manufacturer Level

Retail Level

1.

Australia

1 Oct. 2012

1 Dec. 2012

2.

France

20 May 2016

1 Jan. 2017

3.

United Kingdom

20 May 2016

20 May 2017

4.

Norway

1 July 2017

1 July 2018

5.

Ireland

30 Sept. 2017

30 Sept. 2018

6.

New Zealand

14 Mar. 2018

6 June 2018

7.

Saudi Arabia

23 Aug. 2019

1 Jan. 2020

8.

Thailand

10 Sept. 2019

8 Dec. 2019

9.

Canada

9 Nov. 2019

7 Feb. 2020

10.

Turkey

5 Dec. 2019

6 Dec. 2019

11.

Uruguay

21 Dec. 2019

21 Dec. 2019

12.

Slovenia

1 Jan. 2020

1 Jan. 2020

13.

Belgium

1 Jan. 2020

1 Jan. 2021

14.

Israel

8 Jan. 2020

8 Jan. 2020

15.

Singapore

July 1, 2020

1 July 2020

16.

Netherlands

1 Oct. 2020

1 Oct. 2021

17.

Denmark

1 July 2021

1 Apr. 2022

18.

Guernsey

31 July 2021

31 July 2022

19.

Hungary*

1 Jan. 2022

1 Jan. 2022

20.

Jersey

1 Jan. 2022

31 Jul. 2022

21.

Myanmar

1 Apr. 2023

10 Apr. 2023

*In Hungary, plain packaging required for new brands from Aug. 20, 2016.
Source: Cigarette package health warnings: International status report, Canadian Cancer Society (2021)

Standardized packaging applied to heated tobacco products in New Zealand

Israel: ENDS and HTP in standardized packaging 

(JUUL and IQOS heat stick – Heets)

Juul
Before and after standardised packaging
E-liquid 
Standardised packaging

 







Heets heatsticks for IQOS

 

(Photo credit: FCA)