The tobacco industry has generally opposed the introduction of large pictorial health warning and standardized packaging on tobacco products. They had argued that there is no credible evidence that pictorial health warnings and standardized packaging work just as what it had said of other tobacco control measures to actually achieve public health objectives. On the contrary there is overwhelming evidence to prove what the industry claimed is untrue.

The section below summarizes the facts behind common myths claimed by the tobacco industry:
a) Pictorial Health Warnings: Myths And Facts
b) Facts to Dispel the Myths of Standardized Packaging